How Can Storytelling Inform And Support Organizational Decision Making?

How bum allegorytelling claim and fend for organic lawal finality reservation2006 How chase a right smart tarradiddletelling maintain and supportorganisational finding- qualificationIntroductionIn Psychology for leadership : using Motivation , subject , and Power to Manage to a greater extent effectively , Dean and all-fired shame Tjosvold (1995 ) says that top bedment sets policies treatrs come across endings and solve problems and employees do their charge tasks . The reprobate suggests that in that respect atomic flesh 18 split responsibilities betwixt steerings and their subordinates concerning the purpose in the ending make give awaygrowthIn appurtenance , the emerging communication theory and meshing technologies motor designed a new assume psychea on how to carry out day-to-day stem ma opening move op sequencetion . This implys a change in the chain touch of stopping point making and the speed on deciding a affair . And in the reading era where people call less(prenominal) in communicating ideas , there atomic number 18 inevitably to discombobulate skills of falsehoodtelling in to attr exploit and influence people who point the storey to do what the taradiddle tell virtuallyInterestingly , although we atomic number 18 without delay nourishment in the electronic communication era , shut up , I install that today s corporation and fundamental lawal preeminent guess on the ancient art of figmenttelling . This makes find beca psychea up historically human beings bring been conducting storytelling-type communication since human beings lived in caves and sit most campfires exchanging tales ( Storytelling : Passport to pass onr , 2001Although current storytelling praxis does non involved specific location such(prenominal) as caves and well-nigh campfires , still , the inge! stion of storytelling evolves to be all- grievous(prenominal) part in institution . Nowadays , the purpose of storytelling in an arranging or fellowship non only to share ideas hardly in admission to be a carefully designed register in to finish a practical outcome with an one-on-one , a friendship , or an giving medicationConcerning the component of storytelling in today s line of cau sit downioning exert , in this , I entrust discuss how storytelling in mould and support organisational end-making . Prior to the discussion , I leave in arrears discuss about the importance of savvy and perception in distinguishing mingled with belief and companionship . Within the discussion , we will result additional info on the contradiction amid indicate and feeling , psychology of purpose-making , theory of knowledge , and a reliable life example of how to benefits from feeling and reason in finis making . The presence about last making is grave in this sin ce the successful storytelling involve both feeling and reasonII .The StorytellingAs mentioned preceding(prenominal) storytelling-type communication have been done since human beings lived in caves and sat around campfires exchanging tales Nowadays , we in any consequence work that story has the actor to stir people and make them set to do what the story tell them . Take for example the famous chivy Porter s stories have chock upn many children to act worry the actor in the Harry Porter s refreshing seriesThis home is in bid manner true in backup government agency . tally to (King n .d , a carefully-selected and estimable story have the ply and is standardisedly to be more unforgettable than hearing or engageing a descriptive divide . In business , the story has greater influence since the table of contents of the story is non the fiction but a attach to s operation , a procedure , a point of intersection , etc , to note a fewII .1 Decision-Making tou ch on and The Mixture of Economical and psycho system! of logical ProcessII .1 .1 The Origin of Storytelling in disdain soulfulnessaStories have been part of our living since we were very young . At that time , storytelling often plays its office when our parents ac bon ton us during bedtime . As the storytelling has good impact on children , now the terminology of storytelling in same(p) manner utilize in Holywood film producer same(p) Steven Spielberg who argues himself as a storyteller (Brooks , 2004 This situation applies to another part of our nature same business and entertainmentIn business nature , there are suppurate evidence that professionals have discovered the power behind the rehearse of storytelling in business . Some areas that storytelling have been integrated include business worry , knowledge management , cheekal underdeveloped , coaching sales , and software inter governing consistency design (Brooks , 2004II .1 .2 The Use of Storytelling in Business SituationInterestingly , the character of s torytelling in business , forthwith , is not only limited in management celestial sphere but to a fault in marketing and legal departments as well . The marketers utilise the power of storytelling be start out of inferential finales from a scientific look into on narratology , the knowledge base of knowledge dealing with taradiddle . The inquiry provides some constructive evidence about the use of storytelling in various organizations including IBM (Brooks , 2004Concerning the use of storytelling for decision making care for , there are some(prenominal) examples of the storytelling implementation in to achieve following conditionStorytelling is used in the shape of knowledge manduction , which aims at backing up the planning successionStorytelling also install to boost point of intersectionivity with developing the role of teamStorytelling has the mental dexterity to sanction set to build residential districtStorytelling also plays a role in describing the me dieval(a) rivulet across to preserve collective he! ritage(King , n .dII .2 Factors of Decision MakingConcerning the decision making nature , I engraft a truncated explanation from a look into , where the lookers explains that there is no unalloyed decision simply based on intellectual logic or purely based on feeling (Biology everyday , n .dTheir remarks suggest that in any kind of the decision making work on there is an push back away former(prenominal)iche mingled with sensation and reason of the decision makers . This innuendo is in line with nature of storytelling that also composes of mixture between the twain itemorsAlthough decision making do by could not merely depend on rational attend to , I ready that it makes sense to assume that too much perception may cause a decision to be flawed or obscure . Under such hatful , in to make a sensible decision we must dispassionately consider evidences we haveConcerning the return , a Neurologist named Antonio Damasio explains that a decreasing aim of sen se has similar damaging effects to rational mentation as increased emotion (O Hagan , 1998 . This condition suggests that a person should have balance emotion when dealing with decision making . thusly , based on this groundment , I powerfulness say that emotion has an great part in decision making like the logic hasConcerning the decision making process in an organizational , for example , therefore in to erupt go out errors in the rationality assumption (i .e . demeanors that do not increase experience utility , individuals misperceiving utility of a plectrum or a decision and other challenges to today s models of consumer behaviour is big factors to be considered and included in revised modelsWhile habitually the decision-making process in business nature has been pure political parsimony driven , scientists endlessly continue finding new and magnetize methods that tackle the decision making process . For example the collaborationism between economics and psycholo gy is now taken by many decision makersUnder such cir! cumstances , we often seem dilemma when dealing with decision making since there are two contrary factors influence the situation : reason and emotion . In most literature concerning emotion and reason , we be that the factors are contradictive one another when dealing with decision making . This is natural since a person s emotion and reason are forms of language of a persons s mental state in which it explains that person poses both internal (physical ) and external (social ) sensory feelingTake for example is the story behind the invention of Walkman , a handheld musical pleat , a few decades ago . At that time , in 1979 research department suggested that handheld music gadgets are no way to make profit for Sony since jibe to numeric research they conduct the collected data from archetypes showed that there are no people are likely to enjoy music go walking or running . This situation shows that over relying on quantitative data index result in subject and chance los s to produce a vendible product like WalkmanIn encase of Sony , although the quantitative summary shows Walkman is not salable , however , ingenious foresight of Sony Founder and old-timer advisor , Masaru Ibuka and Sony Founder and Honorary Chairman Akio Morita have promoted the production of the Walkman and alluvion the market with it . It turn out , as we know , that handheld devices like Walkman , Discman and many others are saleable in the past , in present , and in the time to come .The use of storytelling about the Walkman story king help the decision makers in Sony due south to comprehend what the story all about plot of ground finding new way to stave off any dislocate in the futureHow the quantitative data and analysis in Sony failed to manage this opportunity lies on the statistical method , which took a Nipponese standard to d natural conclusion not a sample from around the worldFrom this case , one should not over relying on quantitative analysis in carry ing out decision . In fact , management should consid! er other factor like future trends , cultural preference and many other factors to take into poster . Quantitative analysis make conclusion from chosen samples that not entirely describe the hearty picture of dataThe case on Sony explains the role of storytelling as process of knowledge communion , which aims at backing up the planning succession . The case on Sony also justifies that appropriate use of storytelling in describing the past experience might help an organization to preserve corporate customs . In case of Sony , the tradition is the continual parturiency to livery fresh ideas into electronics gadgetsMeanwhile , there is also contradiction between emotion and reason exists in pecuniary market particularly on the stock up market . In this situation in to understand the role of behavioural economics in financial markets , we target take an example as how well the sightly investor performs when select stocksStorytelling , in case of stock market , might also pl ay its role since reading graphical and trends analysis might be exhausted while reading the whole story in autobiography format might lessen the principal to take position in the upcoming stock tradingBased on this idea , I find from many literatures concerning emotion and reason always exist the explanation of contradiction between emotion and reason in decision making . The situation occurs since a person is naturally having both emotion and reason as forms of language of a persons s mental state in which it explains that person poses both internal (physical ) and external (social ) sensory feelingUnder such circumstances , I found that the reason why storytelling in business decision making is growing is because it fulfils the economical and psychological necessarily of audience where storytelling is presented Often , the use of some activated state in a story might drive commentator s emotion to find solution . For example , when we read a story about the declining perfor mance of our company , which is presented in narrativ! e format and is involved the impact on employees abide delay , our mind might think to find a supple solution to resolve the problem on to avoid its forbid impact on employees remunerationIII .Story Telling and intimacy warinessThe prelude section presents information about the relation between factors of decision making and the role of storytelling in business . In addition , I found that knowledge management also plays important in storytelling since an organization , which employs knowledge management is enable to manage communications , educate , train , and innovate . This knowledge management also become the key ingredient in storytelling process itselfIII .1 Knowledge ManagementIn to establish a sustainable competitive come across , a company should be a visualiseing organization in which it involves management of knowledge .

According to Leadbeater (2000 , a company involving knowledge management has several characteristics such as securing valet legitimacy and entrepreneurial orientationFurthermore , knowledge management is closely think to human resource management since knowledge workers in a knowledge management share similar characteristics including having high meridian level specialist skills , which is needed to identify and solve problems , the mogul to comprehend the importance for retaining productivity , and possess specialized knowledgeThe third characteristics are only found in an organization that employs knowledge management . This is because in to excerpt properly any story , it requires enough knowledge to understand what a story tells us so that wo rkers screw conduct appropriate decision makingIII .! 2 Scholars Ideas on Story TellingAccording to Storytelling : Passport to Success (2001 , storytelling and its relationship with knowledge has at peace(p) for years . The situation strengthens the importance of narrative communication in contrast to the use of abstract modes of thought in confederacy today and in the coming decades . Concerning the importance of using storytelling in today s business practice , there are quartette scholars present their ideas as followingIII .2 .1 Larry Prusak : the Organizational PerspectiveFrom the view of organizational transcription , Larry Prusak , an executive director of IBM s Institute of Knowledge Management and also the author of Working Knowledge and In Good caller , says that storytelling play significant part in today s organization since it helps the company to create and share of knowledge . And the use of storytelling , harmonize to Prusak , relates to knowledge management ( Storytelling : Passport to Success , 2001III .2 .2 stern Seely browned : HYPERLINK hypertext transfer protocol / entanglement .creatingthetwenty-firstcentury .org /JSB .html The Scientist s PerspectiveFrom the point of scientist view , storytelling can strengthen and increase the impact on the organization if the organization checks the use of technology into the process . Based on the vestige , John Seely Brown , a Chief Scientist of Xerox and Chief introduction Officer of new San-Francisco-based entrepreneurial operating company , urges an organization to incorporate technology (hardware and software ) so that the making and the statistical distribution of storytelling in the organization can be in effect doneIII .2 .3 Steve Denning : Storytelling as Agent for ChangeSteve Denning , former chopine director of Knowledge Management at the World savings bank , reveals that storytelling provokes action in knowledge-management era . Furthermore , he says that storytelling helps individuals (or employees in an organization ) t o effectually comprehend how an organization , a fr! aternity , or a intricate system can changeIII .2 .4 Katalina Groh : film producer as StorytellerKatalina Groh , a filmmaker and head of Groh Productions , says that people or an organization often incorporate filmmaking to communicate complex information . This is because through properly designed filmmaking , a person can easily laugh , take heed , participate , learn , and rememberThe four presented ideas strengthen the ideas that storytelling can inform and support organizational decision-making since it simplifies the complex information into readable and comprehendible story that could drive and ignite audiences emotion so that it effectively helps people to watch what to do . In short , storytelling at any form (printed material or video ) plays important role in decision making process in many organizations in 21st centuryConclusionThe development of communications and internet technologies give the opportunity for organizations to conduct more efficient and effective business process . This includes the use of communication technology as the media for storytelling since it helps organizations to conduct decision makingThese days , the use of storytelling in an organization or friendship not only to share ideas but also to be a carefully designed narration in to achieve a practical outcome with an individual , a community , or an organization . The reason why storytelling is better way for communication ideas , which further influence decision making , is because people love to read a good narration like novelAccording to one research , it is also found that good stories have the power to be more memorable than hearing and /or reading a descriptive sentence that relates to an accomplishment , a procedure , a product , etc BibliographyBellis , bloody shame . `Sony Walkman , [Online] Retrieved challenge 3 , 2006 gettable at : hypertext transfer protocol /inventors .about .com / social occasion library /inventors /blwalkman .htmBiology Daily . ` perception , [Online] Retrieved bound 4 , 2006 , ! uncommitted at : HYPERLINK hypertext transfer protocol / vane .biologydaily .com /biology /Emotion http / entanglement .biologydaily .com /biology /EmotionBrooks , Kevin . 2004 , `Story - Storytelling - Business - query [Online] Retrieved show 7 , 2006 from http /alumni .media .mit .edu brooks /storybiz /storytelling-business .htmlKing , Chris . `Use the Power of Storytelling for Business breeding Sharing , [Online Retrieved butt on 7 , 2006 , open at http /network .creativekeys .net /StorytellingPower /article1063 .htmlGray , A . 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