Heracles as a Paradox in Women of Trachis Essay -- Women of Trachis Es

Heracles as a Paradox in Women of Trachis Using the portrayal of Hercules in Sophocles' tragedy Women of Trachis, a puzzling image of the Greek hero emerges. Most of the myths of Heracles portray him as a fierce warrior, tamer of beasts and a master of everything he attempts. This myth however, shows honorable traits juxtaposed with very negative aspects of the same man. Heracles is a paradox because even though he is a very great man and ideal hero, in some ways he is savage, highly emotional and even vulnerable. Sophocles' version of Heracles' life, or at least part of it, made Heracles look less like a Greek hero and more like an ordinary Greek warrior. There are a few exceptions though. For one, Zeus was his father. Not many of the children of gods were thought of as ordinary. All of them had some terrific power or ability like Hercules. Secondly, his ability to fulfill his assigned tasks in the way in which he does shows in no uncertain terms, he is more than a common man is. Lastly, Hercules is granted immortality as a reward for impressing the gods on Mount Olympus. This final item is of special importance because it itself is a paradox. Was Hercules a Greek hero or was he a God? These things all lead me to see Hercules the man clearly but his relationships to things outside his heroic motif are a puzzle. Let us start by identifying the purpose of identifying Hercules as a hero. There are eight identifiable traits that must be present in order to declare somebody a Greek hero. The first point is divine birth. Hercules being a son of Zeus meets this requirement. He is threatened almost immediately by a jealous Hera but saved by his own strength and fearless valor. His up bringing was by an outsider, actually ... ...ignity but Heracles refused to admit his end was coming. All the times he left for a task he went in search of fame but "not to die." (Sophocles, Women, l 159-60) Then why did he think to leave his will with Deianira? It was obvious the tablet described the way his land should be divided up amongst his children so why was he still not ready for his fate? It is because Heracles thought of himself as a hero and could not imagine the gods fate him to death. All these contradicting sides of Heracles makes him a more interesting figure in ancient texts but they also create quite confusion. Why after all the evil, horrid things he did would the gods make him immortal? Heracles truly is a paradox. Works Cited: Sophocles. The Women of Trachis. Trans. Michael Jameson. Sophocles II. Ed. David Grene and Richmond Lattimore. Chicago: University of Chicago Press, 1957.

Fantastik All-Purpose Cleaners

Case: fantastik All-Purpose Cleaners Key Decision: Develop a brand strategy to increase fantastik’s sales and maintain its leadership position in the increasingly competitive all-purpose cleaner market. Problem/Opportunity: fantastik has limited financial resources to promote and develop its brand. Also, other heavy price discounting and new higher-priced cleaning products have threatened fantastik’s market leading position. Thus, fantastik needs to lower its retail price or innovate product categories to attract and maintain customers.Stakeholders: Johnson family benefit from the profits earned and success of the business. Customers need the strong cleaning function provided by the cleaners. Employees need a stable and safe working environment and expected salaries. Analysis: Internal: fantastik has leading brand equity in industry and strong social responsibility that commit to communities and the environment, thus customers who pursue green lifestyle could be loyal t o fantastic. Moreover, fantastik’s retail price $3. 9 is relatively high compared with its competitors, thus it may lose customers who are price sensitive. External: Consumers are moving towards environmentally friendly products, it gives fantastik a good opportunity and competitive advantage to compete with other competitors. Consumer Analysis: The target market is women aged from 25 to 49 who are responsible for the cleanness at home and has upper household income. They are concerned about quality of life, thus they prefer to purchase product with high quality.Competitive Analysis: The competitors are other all-purpose cleaners such as Lysol, Easy Off Bam, Mr. Clean, Vim, Hertel and private label. Those competitors offer lower retail price than fantastik and have strong cleaning function. Especially, private label products have the advantage of high margin for retailer and good shelf space. Alternative Marketing Strategies: Decision criteria: 1. Maintain competitive market share 2. Commit to environment 3. Allocate limited financial recourses successfullyAlternatives: 1. Develop new form of product and consistent with environmental responsibility. 2. Reduce retail price to remain competitive in the market. 3. Develop new scent of fantastik. It will cost too much to do market research and test and it’s easy to be copied by competitors. Recommendation: Decision: fantastik should develop new form of product and be consistent with environmental responsibility to attract more customers and improve household penetration, thus it can extend its product life cycle.Implementation Plan: Marketing Strategy: Target women aged from 25 to 49 who are responsible to do the cleanness of home and position high quality and functional benefit of product. Marketing Mix: Produce higher quality and new function product and commit to environment responsibility to earn brand equity from customers, and use higher retail price to indicate its high quality and make profit through high margin in the beginning.Moreover, company should use personal selling, product show and shelf advertising as promotion strategy. Finally, company can choose convenience stores nearby community as distribution centres in addition to major grocery, drug and mass merchandisers. Expected Results: fantastik can increase its dollar share by 4% in 2007 and keep its market leading position through implementing the marketing strategy.

The Room Matrix Pattern Essay - 1311 Words

Seminar Presentation: Jacqueline Oliver, z3462557 SLIDE 1: Good afternoon, Within the context of the Room Matrix pattern my essay will be a comparative essay looking at the push and pull of landscape between Palladio’s Villa Barbaro at Maser, and the Stowe house and Garden in Buckinghamshire, England. The essay will examine each house and their relation to their surrounding landscape, looking at how appropriation, and adoption of ideas changes this relationship, and the impact of changing values and attitudes on this. SLIDE 2: The specific question which I will be responding to is: â€Å"Open of closed, sympathetic or imposed? Explore the push and pull of landscape within the paradigm of the room matrix pattern and the appropriation of†¦show more content†¦Even though ideas were appropriated/ emulated/ copied they have different results in the connection they have with their respective landscape. SLIDE 5: IMMEDIATE CONTEXT Palladio The essay will examine the immediate context of the Villa Barbaro and explore it’s paradoxical relationship with the landscape. Analysis of the building will show that while it appears to be an open villa expanding onto the landscape there is a complexity of a more reserved nature than is initially perceived. While immediate interpretation see’s the villa as opening onto the landscape in a very open way, the interpretation offered by Peter Eisenman suggests a subtler layering of spaces which in the after reading makes the building appear more closed off and reserved. Whereby he contrasts this notion of openness suggesting that the relationship of the garden is defined by Barchesses. Whereas Wittkower suggests a more public front, whereby â€Å"The whole faà §ade may be transformed into a temple front as was done at the villa Maser.† Clearly there is a tension between the public and private nature of the villa, further emphases by the main stairs and entrances be ing â€Å"divorced from the front faà §ade.† (Kubelik) SLIDE 6: Stowe House The Stowe house essentially adopts a Palladian Plan similar to that of the Villa Barbaro. The essay will look at how in this appropriation of ideas the connectionShow MoreRelatedDefragmentation in Technology with Concepts in Theoretical Philosophy1350 Words   |  6 Pagesto the study of semantics by Kumarila Bhatta whose use of â€Å"If† changed the whole course of an argument. This example also states the problem of self-contradicting thoughts in the conscious mind, which are not originally present in the mind or the ‘matrix’ but are yet found floating on the zephyr of confusion. 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