MKTG 466 = FINAL EXAM Assignment Example | Topics and Well Written Essays - 3000 words

MKTG 466 = FINAL EXAM - Assignment Example An independent variable is an assumed causal variable whereas, a dependent variable is an assumed effect variable. The primary or key term in these definitions is the assumed as researchers are always in doubt whether a particular variable has caused another variable to change. In a research, it is assumed that it does but cannot be stated with certainty. For example, in a research if lack of sleep predicts increase usage of coffee, then lack of sleep is independent whereas, increased coffee consumption is dependent variable. Construct on the other hand is intangible, abstract and unobservable perception which is directly gauged with a set of related variables. For example customer satisfaction, service quality and brand appeal are some of the constructs. Some of the constructs which depict the respondents’ personality or uniqueness can also be measured. For example creativity, helpfulness, effects of various deals offered by various brands and so on. Relationships in a causal study depict the connection between two or more variables. Relationships between variables may be positive or negative. Positive relationships means than the variable are in direct proportion with each other and increase or decrease simultaneously. For example the more educated a person, the more likely he is to adopt technological advancements. On the other hand, negative relationship refers to a state where variables are inversely proportional to each other. Senior citizens are less likely to adopt to technological advancements. In order to efficiently convey the relationships and variables, researchers go through a process known as conceptualization. This process involves three primary steps; identification of variables, hypothesis statement and relationships and drawing a conceptual model. A conceptual model is primarily a diagram which a researcher uses to depict the relationships between variables and the hypothesis constructed during

Ethics Philosophy Essay Example | Topics and Well Written Essays - 3000 words

Ethics Philosophy - Essay Example Second, Mill considers the possible grounds of justification for this mindset: the higher party's position, he says, could be attributed to pride, love of freedom, love of autonomy, or to the love of power or excitement. But, he returns, justification of holding onto one's position, refusing to trade places regardless of the degree of happiness of the pig/fool that surpasses his/hers, rests in human dignity. This, Mill reasons, is so imperative to intelligent, superior beings, that they would for no reason outside it compromise it. Further, Mills admonishes anyone contesting his approach as one who is confusing the definitions/conditions of happiness and contentment. He concedes that 1) a higher being has higher (and/or greater) needs-he/she needs more to make him/her happy; and 2) a lower being with a lesser range of (and thereby need for) the capacity for happiness will have a better chance of complete happiness, whereas one with greater needs is at risk for having a smaller percentage of his/her needs fulfilled. If a person has only one bucket to fill as opposed to twenty, for example, the person with only one bucket will have a better likelihood of walking away from the fountain of happiness and saying, "I have successfully filled all of my buckets." But after conceding, Mill returns to the higher party's ability to tolerate more, and therefore to bear greater burdens. Such is the opinion of the higher, intelligent being-with the capacity to tolerate, appreciate, and understand that to be a superior being who is momentarily unhappy is far better than to be an inferior being with constant happiness. And, he claims, if the other party does not agree, it is only because he/she is incapable of understanding Mill's position and is therefore basing his/her [inferior] contention on a lack of information. That is, the lower being cannot fully comprehend the options of both sides, does not have the capacity or range to choose, even, and does not, therefore, understand what it is to have the dilemma of choosing in the first place: if you are not smart enough to understand the difference in stations (the higher and the lower's stations in life), then you have not the ability to choose between the two-and do have, as Mills does, the grounds upon which to base your opinion. 2. For Nietzsche, anything which intrudes upon or impedes one's will to power is suspect. In this case, two select characteristics threaten this will to power-weakness and humility. Nietzsche grants the possibility that within a collective, it might be good and possible to not hurt others and protect oneself from being hurt, if everyone in the group "mutually" "refrains from injury, from violence, from exploitation." (Solomon, 392) But, Nietzsche notes, the moment the practice is made a principle, a law, the effort becomes one of a kind of anarchy, of "dissolution and decay"-what he calls a "Will to Denial." (392) This is for him in direct

The argument from religious experience for the existence of God Essay Example for Free

The argument from religious experience for the existence of God Essay Examine the argument from religious experience for the existence of God. To what extent does it support the probability of God? Richard Swinburne summarises religious experience for many by saying, experience of God or some other supernatural thing. Others would state that it is simply an experience of something beyond themselves. On the other hand, William Jamess focus is on the individual, taking the route of a psychologist to determine the validity of an experience. However it is defined, the topic of religious experience has been under scrutiny for centuries, with records of experiences dating back to before Christ; for example the burning bush in the Bible. However the evidence in place from those times appears to be on the same level as it is today. So are religious experiences real, and do they support the idea of God? The two main types of religious experience are special revelation and general revelation. Special being when people think/feel that God has made Himself known to them directly, perhaps through visions, dreams, prayer, miraculous healing, conversion or charismatic phenomena. General revelation is where people think/feel that God is revealing Himself indirectly to them. This is normally through the beauty of nature, although it could also be through things like religious writings and moreover in other people. This is basically seeing God through Gods creations, such as you can see the wonder of an artist through his fine artwork. Reports of religious experiences have tended to exhibit similar characteristics. For example many who have undergone near death experiences claim to have seen their lives flashing before their eyes before seeing a bright white light. In fact these scenes are so common; they have become the stereotype for film depictions of near death experiences. Many would argue that if so many people have experienced comparable sightings, then is there some truth to be found in this? Psychologists may argue that since one or two have announced this, others may have simply conjured a similar image from their brain as they believe that that is what the experience should appear as. There are four classifications of religious experience, which were formulated by William James in 1902. The first of these is Ineffability; which is a state of experience that is difficult to describe as it is unlike any other. The second being Noetic Quality; which is said to be where the experience reveals insights that are beyond the scope of normal human reason. The third classification is Transciency. This is said to not last very long, and are vaguely remembered. The final classification is Passivity, which is described as the person having a profound sense of being taken over. Also, whilst undergoing the experience they are said to lose control to a more powerful being, namely God. This experience can also be described as being beyond human control. When he formulated these classifications, James was trying to create a classic description of religious experience, and identified the four key features that they tended to have. However, there are faults with each classification. The fault with ineffability is that if an experience is ineffable, then it is hard to examine because you wouldnt know what you were examining. The problem with the second classification is if it is Noetic then any truth gained from the experience cannot be subjected to reason, as you cant verify it (apart from by other people who have had one). Thirdly, if an experience is transcient then it cannot be tested. With the forth classification, James has jumped to an assumption, because even if passivity may indicate the presence of another being it does not have to be God. As just explained religious experiences tend to be out of the ordinary as people describe being in the presence of an awesome power. Religious experiences more often have positive feedback, encouraging people to better themselves as theyve had an awakening past the realms of our material world. Being a very individual and personal experience which seems to be somewhat unique for everyone, it is difficult for the individual to explain the experience. This leads to difficulties in checking the validity of the experience. With these ideas in mind we can now discuss the argument that religious experiences can be used as evidence for the existence of God. This topic has been debated for centuries, gathering attention from many philosophers whose views I will be using to support both sides of this argument. Supporters of this argument include Brian Davies and Richard Swinburne. Davies approaches this argument very open mindedly, with the view that the claim might be correct, so it is at least possible. Swinburnes approach is very much more one sided, should accept unless one has some reason to question. Like the majority of ethical theories, there are more objectors than supporters. Some of these being C.R. Davies and, from a different perspective, Feuerbach, Freud and Marx. C.R. Davies says that people who claim to have had a religious experience may be unreliable, and on the basis that they may be either lying or were hallucinating due to drugs or alcohol. Freud believes that supposed religious experiences are just wishful thinking brought about by personal beliefs, normally as a way to deal with fears or desires. Feuerbach and Marx also take a psychological approach. My personal opinion, tends to side with Feuerbach when he says, It fails to make a distinction between feeling that I am right and actually being right. There is most probably a psychological explanation for what the person has experienced, and as there is no conclusive evidence that the experience did in fact happen, one should not make blind leaps into falsities. The argument from religious experience has been criticised on many grounds, such as that the proof it is based on (religious experiences) is not actually valid evidence. One of the top issues is that there so many different religious around the world, each of which claims to have religious experiences of their particular deity. The fact that the being revealed is almost always the God of the believed faith seems to be stigmata. However, a response to this is that yes, even if the God that is revealing itself to them is claimed to be a different one through the different religions, it doesnt make the experience less real to the person. Examples of this are Buddhas enlightenment, Saul on the road to Damascus and Guru Nanalis experience of God. Another criticism that people have is that religious experiences are too vague; they are experiences from which inferences are made and assumptions that it was God. In turn, this raises questions about the source of the experience. The response to this is simply then what kind of experiences can we trust? This links us back to transciency, experiences do not last long and are imperfectly remembered, which is a problem when it comes to validating experiences; leading us to believe that we cannot trust any experiences, as we have no way of testing them empirically. Furthermore, psychologists have raised questions by examining the mental explanations to experiencing revelations, etc. The human mind is so powerful that it is possible that one could simply conjure a vision or revelation, and with the knowledge about the human mind increasing all the time, this view is becoming more popular with scientists. Freud shares this view as he feels that religious experiences are illusions associated with repressed sexual memories and interest in religion is a psychological obsession. Whereas Feuerbach feels that people invent religion as a crutch as they are dissatisfied with their actual lives. He also influenced Marx, who had the view that religion is used by the capitalist class to control people and maintain the status quo. He also believes that religious experiences are a persons conscious or unconscious choice that reflects the persons needs or desires. After studying both the strengths and weaknesses of this argument, I have come to the conclusion that religious experiences fail to convince me. As previously stated, they are unable to produce empirical evidence, some are vague, even in classification, and they are unreliable to be tested as they oppose all the rules of nature. The fact that there are more weaknesses than strengths means we cannot reliably validate religious experiences, and therefore they cannot be given as solid valid evidence for the existence of God. Bibliography: * Dialogue Articles * Class Notes * http://www.religion-online.org * http://www.reference.com * http://www.radicalacademy.com

Marketing: British Airways Group

Marketing: British Airways Group The assignment focuses on analyzing summarizing and comparing two companies which deals in same sector or industry with a marketing aspect. The purpose states that the study of the module Marketing Management needs to be implemented in virtual front by providing meaningful process to the company chosen and revise the value proposition. The assignment is divided into step-by-step parts towards preparing a plan for the organization under study. British Airways- Company profile British Airways is the airline company of the United Kingdom. It has its headquarter in Waterside which is near its main hub at London Heathrow Airport and as found it is the biggest airline of UK on the record basis of number of international flights and international destinations it has. Its second hub is London Gatwick Airport. As per the research it found that The British Airways Group was formed on 1 September 1974. BA was formed by the merger of two large London-based airlines, British Overseas Airways Corporation (BOAC) and British European Airways Corporation (BEA), and two much smaller airlines, Cambrian Airways Cardiff and Northeast Airlines Newcastle upon Tyne. BA according to the research was found as the only two airlines to operate the supersonic Aerospatiale-BAC Concorde inaugurating the worlds first supersonic passenger service in January 1976. BA became the worlds most profitable airline following its strategies under the slogan The Worlds Favorite Airline. Rather it was earlier Boeing customer. The formation of Richard Bransons Virgin Atlantic Airways in 1984 began a tense relationship with BA. The main activities of British Airways Plc and its subsidiary undertakings are the operation of international and domestic planned air services for the deportment of passengers, freight and mail and the facility of ancillary amenities. (uk.reuters.com 2010) Franchisees  · Comair: based in South Africa, franchisee since 1996.  · Sun Air: based in Denmark, franchisee since 1 August 1996. (uk.reuters.com 2010) Customer Value It is the difference between what a customer wants from a product and what he or she has to give in order to achieve it. ( Business dictionary.com 2010 ) Customer Value proposition A customer value proposition is described as a business or statement of marketing that describes why would a customer buy a product or service he wish to use. It has been targeted towards the potential of customers rather than other consisting groups such as of workers, stakeholders or suppliers .It is designed for the customers to convince their self to one particular product or service which will add more value ( Business dictionary.com 2010). Types of CVP 1.All Benefits Sometimes most managers formulates customer value proposition which includes all customers benefits which can be fulfilled by them by offering different types of offers to meet customer needs. It requires them a hard work to keeping records about customer needs and competitors in the market ( Ogle,2010). 2. Favourable Points of Difference The second type of value proposition which includes all alternatives in which customers focus includes different types of products and services offered by others. It provides the customers with the best of its offers just to attract them without having the proper knowledge about what the customer is demanding but they try to fulfil their customer need( Ogle,2010). 3. Resonating Focus This is a very important aspect as it focuses on the value proposition having differences to an all benefits position of companies leading a value proposition for the customers .Resonating is the point which deals with the standard of the value proposition and it should be at its highest level .By this method the manager wants to do the business with the marketers who has the proper knowledge about the customers need and delivers the customers value proposition at the market capturing level ( Ogle,2010). Importance of value proposition A good customer value proposition is a method of convincing the customers to buy their products other than buying the competitors and find it different from others .This method has been used to grasp the attention of the customers and increase the sales at large scale which will help in increasing the market shares. To promote the product it has been always important to understand customers need . It is profitable in building a brand association that help in providing offers to the customers (Ogle, 2010) Three Key Dimensions Active vs. Reactive value Extrinsic vs. intrinsic value Self-oriented vs. other-oriented value As per the research on the British airways customer value proposition it has been found that : Effect of British airways on customers mind It has Strong brand name and brand image good reputation in market as well as customers mind Reliability of British airways BA Key Messages is to provide the consistency in providing good service Reliability in providing best quality of offering Safety and security Safety and security are key priorities for British airways. It follows the formal management system for the security which ensures with all relevant rules and regulations that are must be followed. British airways is into a system of operating a inclusive monitoring system to ensure that all incidents are reported before they occur and necessary action been taken. HYPERLINK http://en.wikipedia.org/wiki/Customer_value_proposition l cite_note-Lake-1Question 2. The requirement of the question speaks about the two companies to be selected of the same industry which can be compared on various aspects particularly marketing strategy on a global scale; I have chosen the following two companies: British Airways Virgin Atlantic airways The reasons for selecting these companies are: The value proposition of both the companies can be compared and differentiated based on their marketing assets. Both the companies are intense competitors in the business of airlines and in providing superior quality of services to the customers Virgin Atlantic Airways- Competitor Company Profile Virgin Atlantic Airways Limited (operating as Virgin Atlantic) is a British airline owned by Sir Richard Bransons Virgin Group (51%) and Singapore Airlines (49%). It is headquartered in Crawley, West Sussex, England, near London Gatwick Airport. It operates between the United Kingdom and North America, the Caribbean, Africa, the Middle East, Asia, and Australia from main bases at Gatwick and London Heathrow Airport, using a mixed fleet of Airbus and Boeing wide-body aircraft (innovationaleaders, 2010). We all experience customer service, without even understanding it. The only time youre likely to poster is when it surpasses your potentials, or it doesnt meet them! Pleased customers are more likely to commend you to others. Customer Service is clearly a main part of any businesses corporate plan to recall and attract clients. Effective Customer Service is critical in portion a business to meet its planned sales intentions whilst meeting their client potentials through exceptional customer service. CRITICALLY EVALUATING CUSTOMER VALUE PROPOSITON OF BRITISH AIRWAYS British airways as being on the top of the chart of airlines industry to maintain its standard it has acquired several innovative ideas which have left certain impression on customers mind. British Airways is comparatively strong from a financial point of view and have a good reputation in comparison to other companies in the airlines industry, and it has positioned itself on the top leveled service provider but still it is facing some problems in satisfying the customers completely. BA provides it customers with affordable price flight ticket and spends to that level which delivers the minimum performance for the ante ( for example: providing nuts and soft drinks to the customers),Yet on the other hand BA maximizes its marketing by spending more effectiveness by removing ineffective spending on the ante that pushes the performance but does not leads to any change in customers behavior ( for example: BA dont provide the customers with hot meals on short flights). British airways has redesigned its cabin into truly flat bed which are up to the best comfort of the customers and it helps in attracting more customers in business class at a time when other airlines merely increased leg room or seat width but to really rule in the filed of airline BA should also try to provide more innovative facilities for lower class customers too as they are being their regular customers. BA provides its customers with its key priority of security for which it has operated different security system specially for its customers safety. In order to profitably satisfy customer needs, an organisation must understand its external and internal situation including the customer, the market and its own capabilities. MARKETING MIX OF BRITISH AIRWAYS Product Strategy A product is characterized as anything that been offered to a party to another party in return of something. As we talk about BA, it provides its customers with different types of services like booking their tickets online, choose the sitting of their choice and meals of customer choice.BA provides the quality of compensating the customers at the time of cancellation of their flight tickets (123helpme, 2010). Pricing Strategy Pricing strategy is the overall task of defining the price range and price movement through the time period given to support the organizational fund and profit gaining objectives. BA holds a different type of pricing strategy in its two sectors of airlines short-haul and the long-haul , it provides its customers with tickets at affordable price. It has different price standard for different categories of flights but with same quality of service. BA has the special system for optional product pricing charged for optional extra guaranteeing a window seat or reserving a row seats next to each other (123helpme,2010). Place This heading refers to distribution. This means all aspects that focus on to how the goods and services should move from the producers to the end user. This means the coordination of retailers and/or wholesales and in the case of products the logistics involved in moving from factory/warehouse/head office, to the end user.BA has its main head quartos in U.K only. The airline hovers to above 550 destinations internationally and is measured to be a leader in the business. BAs prices depend on fluctuations in oil prices which it cannot control (123helpme, 2010). Promotion It is refers to as advertising or promoting a product, brand or industry to gain profit and expand the business. British Airways launched an advertising campaign to promote the trial of its First and Club World services. BA gives a lot charity and launches exhibitions for the funds for the needy ones. BA provides training programs and provides the students with the scholarships for their better future (123helpme, 2010). On a preliminary note it is important to understand the concepts of Mission and Vision for a particular organization. The difference between Mission and Vision statement is a Mission statement contains the information of the company in a nutshell about its products and services to customers while a Vision statement offers the future perspectives of the company or organization, the purpose or broader goal for being in existence or in the business. (Difference between, 2010) Mission and Vision Statements of the British Airways and Virgin Atlantic are discussed below Mission statement of British Airways There is no official mission statement from the companys website instead the social blogs have various statements out of which the best one chosen To be the undisputed leader in the world of airlines for the next millennium Vision statement of British Airways- The Worlds Favorite Airline Mission Statement of Virgin Atlantic- Safety, security and consistent delivery of the basics are the foundation of everything we do. Vision statement of British Airways- To grow a profitable airline, where people love to fly and where people love to work Analyzing and comparing the Mission and Vision statements of British Airways and Virgin Atlantic The mission and vision statements of British airways seems to be in the line of business as both focus on world class operations not just local or domestic functioning, hence it is recommended that being a company which caters large scale audience/customers British Airways has to focus on its principles of functioning to achieve its vision. As far as Virgin Atlantic is concerned, nowhere it mentions about the functioning and catering the audiences of the world, it is known fact that Virgin Atlantic is more of a British nature and caters or prefers services priority to British audiences hence it needs to change its mission and vision statement which though is appealing but doesnt come in the line of business. Competitor Analysis The airline sector is more competitive today than it was before in the past, provided now days consumers with more choice and with affordable prices than ever before due to the emergence of low-cost airlines. British Airways operates within two strategic groups within the airline sector the short-haul and the long-haul. Each of these sectors has different competitors. One group consists of airlines with regional operations offering scheduled flights and comparison on costs. The other group focuses on offering long haul flights, with great quality of environments and services to a wide range of destinations. Which makes BA to participate on a large scale at global, European, national and regional level. Within the UK, BA is the largest carrier in the market accounting for 45.1% of passengers with Virgin Atlantic being the second largest carrier in the market with 9.2% market share. It is also likely that long-haul licenses will be granted to low-cost airlines which will enable them to compete in both .This was originally a major cause for concern for British Airways and they initially set up Go-fly to be able to compete with its new competitors Virgin Atlantic. However, it later decided t o focus on its core business and sold Go to Easy Jet in 2002. For example, regional competitors such as Virgin Atlantic have entered the market offering European flights from local airports in Wales. .Virgin airlines change in strategy will have direct effect on BA as they continue to attract customers for their high quality standards. Another strategy that seems to be emerging amongst traditional carriers is to reduce fares in order to become more competitive with the low-cost airlines.BA also has to consider the indirect competitors. New planes, new routes, additional flights and management changes are all factors that impinge a business. Such changes made by a competitor need constant monitoring in order for BA to examine its current position and develop future strategies. Virgin Atlantic has best online reputation as compared to British Airways that effects the working of the British airways. CUSTOMER EXPECTATIONS AND OUTCOMES This model talks about the services and quality promised to the customers and the service and quality the customer receives. It is very important for any company to understand the importance of its customer needs for its development and building a brand image. BA is a well-established company and holds a very good reputation in the markets with filling the need of their customer through the terms and conditions they have promised to their customers. The strength of BA lies with the satisfaction of its customers but in certain cases it is failed to satisfy its customers according to the promises been made, issues which have affected the reputation of BA are like not delivering hot meals in flights or not delivering meals at all in short flights. These certain issues has disappointed the customer expectations from BA . Therefore, from the model above which emphasis on the bond between the company offering and delivering to their customers, so it is found that customers are not receiving the quality of services which are been promised by BA .(Ogle, 2010) Question 3. Answer: Using Piercys Value Proposition Model the above question can be solved Piercy (1997) identifies 4 relationships to be considered when managing market-led organizations. Figure 1.1: Key relationships in market strategy (Source: based on Piercy, 1997) It identifies the key relationship-marketing issue as the refocusing of marketing effort: moving activities away from a marketing mix that creates a series of one-off transactions, to managing a complex network of relationships involved in the production of the whole consumer offering. Customer Analysis Shaw (2004) addresses what the most fundamental and commonest mistakes made in airline marketing failure to make a proper distinction between the Consumer and the Customer. Consumers are the ones who actually travel and it is significant that BA consider customers importance, as they are the decision makers of the organization. This is very important aspect for both consumer as well as industrial markets. BAs customers differ extremely in terms of their buying behaviour. Not only do they differ in terms of their age, income, educational levels and geographic location but more fundamentally in BAs case in terms of their lifestyles and potentials which are unfair by several factors. BA also deals in an industrial market where changes in buying behaviour are showed by the reserve of BAs purchasing policies, delivery dates and expected 7 This means using smaller airports, not allocating seats, making passengers pay for refreshments and not issuing tickets. The majority of these decision s are made by a group of individuals working to a set of purchasing criteria, known as the Decision Making Unit (DMU). The mission statement is defined as the key to success and meeting the customer needs on a short span of time and it requires to be changed every year preferably. We now discuss about developing a mission statement, developing vision statement and value statement. (ba.com, 2010) New mission and vision of British Airways Mission Statement : Modernise aircraft fleet and offer new services managing at cost base. Vision Statement : Increase corporate responsibility through environmental performance and partnerships. Developing a Mission Statement Mostly, the mission statement states the overall objective of the organization. If the company decides to develop its vision statement before developing its mission statement it should not affect its working as both means the same and in the vision turns into mission for the company. Improving a mission statement can be done in a fast way by having proper discussion , different experience and should have survey about having different mission with working team of the organization. Study any changes that may be required in wording of the mission statement can leads to any new suggested strategies during a recent strategic planning process which can affect its working.( Managementhelp, 2010) Creating New Value Propositions In order for a company to move to an unique position on the value frontier, it must change its strategies. Value propositions can be changed along four dimensions (price, place, product and promotion) to achieve one of the four strategies which alter positions on or of the value frontier (extending toward the low-end, toward the high-end, and shifting the frontier). First, a company must identify which of the four strategies is appropriate. Extending the frontier toward the low-end is worthwhile if the low-end frontier point in a specific industry can compete with the high-end point in another industry (e.g., low-cost air travel competing with buses) or if customers would be interested in a product/service of lower performance at a lower price. Extending the frontier toward the high-end can be considered when the high-end in a specific industry can compete with the low-end point in another industry (e.g., high-quality prepared pasta competing with restaurants) or when there are customers willing to pay for more performance than what is currently available. If neither option makes sense, then shifting the frontier is the only alternative. This has traditionally been the basis of market competition. Changing value propositions to achieve such frontier changes rely on changing one or more of the four dimensions. Managers need to think of innovating ways to reduce price, risk, and efforts as well as to address the multiple roles customer play, such as having customers co-create some of the work. So now we will focus on transforming product performance by suggesting generic ways of changing product/service attributes. Desired attributes are those most often already delivered in another customer segment, but unreachable at the price point of customers who also desire them. Technological innovation is the most common lever for bringing down the price points to deliver such attributes to a new market segment. For instance, British Airways started providing individual color screens to every economy class passenger when matrix display technology got advanced enough to lower the costs sufficiently. One way to elicit these attributes is to find out what performance level customers would ask for if they had unlimited resources. What service could be delivered to them? And are there any ways to provide some of these services at a more reasonable price (e.g. British Airways adding beds to airplanes). So to answer these question British Airways must improve it. (Source: archive.nyu.edu, 2010) Improved value proposition of British Airways Upgrade customer experience via the introduction of text and mobile services for business class customers as well as regular customers and maintain low price for all types of services. Defining/ Implementation of the Plan Value Propositions and Value Frontier The first step in the process is to define the value frontier. This is fairly easy to do. Managers must first identify what their competitors offer in terms of performance and cost. A value frontier extends from low-cost substitutes to fulfill a specific need (automobile or railway vs. aircraft) to high-end embellishments that are currently offered at high prices and define superior performance . Thus, we ask managers to consider ways of fulfilling core needs beyond the ways currently offered in their industry segment. This is a critical first step in identifying new strategies. Once the value frontier is defined, what are the value propositions of the companies along the frontier? What are the performance, price, risk and effort attributes across customer roles that define the companies on the frontier? Defining the value proposition of different locations on the frontier allows managers to elicit key attributes for differentiation. It also forms the basis for comparing the companies value propositions with a competitors. It should avoid price related struggles and should adopt policies which comprises of low prices. Good communication channels should be adopted in order to avoid confusion about the services been provided to the customers. Better quality of technology should be use to entertain the customers in flight. Should not promise the customers to deliver the services which are cannot be fulfilled. BA should provide its customers with hot meals in all kind of flights. It reflects good impression on the customers. BRITISH AIRWAYS SHOULD ADOPT NEW MARKETING MIX Suppliers, shareholders, customers and employees are not rivals for the battle for profits they are partners, and will be more successful once they learn to work together. (Egan and Thomas, 1998) NEW MARKETING MIX FOR BRITISH AIRWAYS On the basis of status financial British Airways is relatively stable to other companies in the air transport industry, and it has positioned itself as a best service provider. It has formed alliances with other carriers, and has already segmented its market successfully. The best strategy for the BA is to follow the strategic plan it has made and monitor that all of its activities support that strategic focus. Product strategy Product is always been the most important aspect for the organizations success. It needs to be advanced and achieve very careful in order to be successful. British Airways product strategy comprises of good quality services, quality of flights leads to various destinations through Europe and rest of the world. It has executive class, business class, speed, security, support facilities and having experience of several years. To satisfy its customers should it provides them with their basic need to other alternatives too and fulfill their demands. Pricing strategy Pricing strategy followed by British Airways is Price Discrimination. There is a condition of price war between different airline companies as the new breed of airlines, the so called low cost airlines is growing fast. The most successful among these low cost carriers are Southwest Airlines (USA), Ryan air (Ireland), easy jet (UK). So British Airways should adopt the policy of low price. Promotional strategy British Airways launched an advertising campaign to promote the trial of its First and Club World services. As part of the campaign, British Airways is offering new members of its Executive Club Canada frequent flyer program free economy class tickets for two to a global destination in exchange for their opinion about their flying experience in First Class or Club World this will help in attracting customers. Place British Airways working globally should focus on its key destination countries and should adopt such policies to meet the demands of its customers on time. CONCLUSION British Airways remains cautiously optimistic about its future prospects. However, it is certain that considerably more work lies ahead if the airline is to succeed. Rising prices could place BA in a disadvantageous position, particularly given the continued popularity of budget airlines. This is an important factor for BA to consider. BA must understand that the key growth area for BA is likely to be in value-added travel. In some areas, BA found that it could improve customers experience while reducing costs, such as in its building up of online sales. Overall, BA must continue to strive to reduce costs and improve customer and employee satisfaction. List of References 123HELPME 2010, Product Strategy of the British Airways [Online] Available at: http://www.123helpme.com/view.asp?id=121683 [Accessed on 05 December 2010 ]. Business dictionary 2010,customer value [online] Available at:http://www.businessdictionary.com/definition/customer-value.html [Accessed on 06 December 2010]. Business dictionary 2010, value proposition [online] Available at: http://www.businessdictionary.com/definition/value-proposition.html [ Accessed on 05 December]. ba.com 2010 (Official Website) Available at: www.ba.com[Accessed on: 30th November]. Difference between (no date), Difference Between Mission and Vision [Online] Available at:http://www.differencebetween.net/language/difference-between-mission-and-vision/ [Accessed on 06 December 2010]. Innovation leaders 2010, Profile: virgin atlantic [online] Available at: http://www.innovationleaders.net/va_company_profile.html [Accessed on 05 December 2010]. Karnbil , A.1996, Re-Inventing Value Propositions[online] Available at: http://archive.nyu.edu/bitstream/2451/14205/1/IS-96-21.pdfhttp://archive.nyu.edu/bitstream/2451/14205/1/IS-96-21.pdf [Accessed on 06 December]. Ogle, D, 2010. Types of Customer value Proposition BD415031S Marketing Management. Anglia Ruskin University, Unpublished. Ogle, D, 2010. Importance of value proposition BD415031S Marketing Management. Anglia Ruskin University, Unpublished. Ogle, D, 2010.CUSTOMER EXPECTATIONS AND OUTCOMES BD415031S Marketing Management. Anglia Ruskin University, Unpublished. Reuters 2010, Profile: British Airways PLC (BAY.L) [online] Available at: http://uk.reuters.com/business/quotes/companyProfile?symbol=BAY.L [Accessed on 06 December 2010].

Writing Persuasive or Argumentative Essays :: Writing an Essay

In persuasive or argumentative writing, we try to convince others to agree with our facts, share our values, accept our argument and conclusions, and adopt our way of thinking. Elements toward building a good persuasive essay include * establishing facts to support an argument * clarifying relevant values for your audience (perspective) * prioritizing, editing, and/or sequencing the facts and values in importance to build the argument * forming and stating conclusions * "persuading" your audience that your conclusions are based upon the agreed-upon facts and shared values * having the confidence to communicate your "persuasion" in writing Here are some strategies to complete a persuasive writing assignment: Write out the questions in your own words. * Think of the questions posed in the assignment while you are reading and researching. Determine o facts o any sources that will help you determine their reliability (as well as for further reference) o what

Killing Is Never Justifies :: essays research papers

Killing Is Never Justified Capital punishment, by definition, is the legal killing of an individual. Now, how someone could be killed legally when murder is universally recognized as a violent and serious crime. It is irrevocable, meaning that once an inhabitant of death row pays the ultimate price. The death penalty is corporal punishment in its most severe form and is considered to be the ultimate form of retribution for those who have committed society's most heinous crimes, including rape and murder. Ultimately, Capital punishment is wrong due to the likelihood of error, the unjust racial allocation, and the violation of constitutional rights. However, many people believe that capital punishment is morally correct and preserves human dignity. Primarily, until human judgment is proved to be infallible, capital punishment will always carry a likelihood of error along with it. As Hugo Adam Bedau said in his writings, â€Å"Since 1900, in this country, there have been on the average of four cases per year in which an entirely innocent person was convicted of murder. Scores of these people have been sentenced to death† (Bedau 8). Considering that four completely innocent citizens had been sentenced to death, in a period of twenty years about eighty innocent people would have been wrongly sentenced to death. Human judgment and the justice system in which the United States of America is based on will never be perfect; there will always be a margin of error. Because of the infallibility of human nature, a few people each year are accused of crimes in which they did not even commit. Should innocent citizens be placed on death row and sentenced to death for crimes they did not commit? Because the justice system will never be perfect and mistakes are inevitably going to be made, capital punishment is not a just solution, especially for the innocent. Furthermore, many innocent convicts have been executed, while others have been lucky enough to prove their innocence in time. Subsequently, according to the Atlanta Weekly newspaper, In Georgia in 1975, Earl Charles was convicted of murder and sentenced to death. A surviving victim of the crime erroneously identified Charles as the gunman; her testimony was supported by a jail-house informant who claimed he heard Charles confess. Incontrovertible alibi evidence, showing that Charles was in Florida at the very time of the crime, eventually establishes his innocence–but not until he had spent more than three years under his death sentence.

Internet Censorship Essay

ThÐ µ capacity of thÐ µ information supÐ µrhighway has Ð µxplodÐ µd in thÐ µ rÐ µcÐ µnt yÐ µars. It Ð µncompassÐ µs thÐ µ Ð µast and thÐ µ wÐ µst, thÐ µ land and thÐ µ sÐ µa, and anything our human mind could drÐ µam of. This is a good thing, right? With thÐ µ knowlÐ µdgÐ µ of thÐ µ world just on onÐ µÃ¢â‚¬â„¢s fingÐ µrtips, it must bÐ µ good, right? SurÐ µ, if it is usÐ µd thÐ µ right way. A saying goÐ µs likÐ µ this, â€Å"Too much of a good thing is bad. † It is truÐ µ. ThÐ µ IntÐ µrnÐ µt doÐ µs accommodatÐ µ a lot of information. In a way, it has too much information. The Internet contains certain information that we DON’T want minors to have access of. Some of these unwanted information might be pornography, gambling, and some sensitive issues like homosexuality. So what do we do about the stuff that we don’t minors to see? Do we just make some law and erase it from our precious Internet? No. First of all, this would be impossible to do because there is just too much unwanted information. Second of all, this would defeat the purpose of the Internet. In the article â€Å"The Online Cooperative Publishing Act,† it called the Internet â€Å"the manifestation of humankind’s quest for limitless two-way interaction with thought† (â€Å"Cooperative† internet). Since there is a vague line of what is appropriate and what isn’t, why should there be a straight-cut line of what things should be banned on the Internet. There should be a loose regulation on the content of the Internet that would encourage more interaction with this wonderful tool. Instead of the government dictating what minors should see, parents and teachers should be the ones stepping up and TEACHING minors what’s right and what’s wrong. To maximize the productivity of the Internet, there must be a balance of restriction and freedom. When that balance is reached, the Internet will fully flourish. â€Å"Why should we protect the Internet? Why should we protect all those pornographic websites? † you might ask. The Internet is a wonderful thing. Even the heads of our nation, the President and Vice President, believe that the Internet is a â€Å"powerful educational tool for our children† (â€Å"Family† internet). It should not be viewed as an evil thing. Its unique ability to link the world’s knowledge together fulfills any researcher’s dream. There is no more need to visit dozens of libraries to find everything one needs. Everything is at one’s fingertips. Without a doubt, little kids wouldn’t need the Internet to do research; they don’t have any research paper due. One mustn’t forget the Internet is not just for research academically. It could be used to research recreationally. One can research on topic of his interest. A teen male can research about cars. A mom can research on recipes. And a little kid can research on his favorite Disney character. Because of the Internet, a kid can do a lot more things kids before didn’t have the privilege of. A kid can know anything and everything around the world, and even out of this world, without leaving the comfort of his home. Anything, anything at all. If the Internet is censored, a large amount of these wonderful knowledge will not be accessible anymore. Although censorship does not mean a complete ban, there is no measure at the present that can effectively restrict access and still not block out good website. According to a study done by Electronic Privacy Information Center, the filtering programs block 95-99 percent of the material available on the Internet that might be of interest to young people (â€Å"Faulty† internet). I am not defending the protection of pornographic websites. Neither am I advocating an easier access to pornography. I just want to point out the fact that websites dedicated to pornography is only a very small percentage of the Internet. If we use the inefficient censorship products out there, we will miss out a lot of the goods that the Internet has to offer. The Supreme Court believes the same. When the Supreme Court struck down the Communication Decency Act in 1996, it found that â€Å"the interest in encouraging freedom of expression in a democratic society outweighs any theoretical but unproven benefit of censorship† (â€Å"Faulty† internet). So, should we sacrifice all the goods that the Internet could offer for those measly pornography websites? The Supreme Court shared the same vision for an uncensored Internet when it struck down the Communications Decency Act, a federal law that outlawed â€Å"indecent† communications online. In the ruling, it declared the Internet a free speech zone.